So yes, I chose a relatively “mushy” item to analyze, but
the first time I saw this commercial all I could think was, ‘Wow, they got me
to totally understand that entire commercial with no words what so ever.’
So, the number of signs in this commercial are almost
uncountable. That’s why I’ve decided to
focus on one group of them: how we know the video is about the boyfriend
meeting the parents (signified).
From the very beginning you can tell that the
twenty-something aged man and woman are a couple. She stops him before they get to the door and
straightens his tie and gives him an encouraging smile (signifier). At first it may not be clear what is happening,
that is until the door to the big house opens and the young woman hugs the
people inside. The introductions take
place and you quickly realize that this is the “meet the parents” situation
that almost every man dreads (and the wine bottle with the bow in his hands is
a great tell-tale sign J[signifier]).
When the family is as the dinner table, the mom and dad
of the family notice that their daughter is happy – she leans over and kisses
her boyfriend’s cheek and the video cuts to the parents giving each other knowing,
approving smiles (signifier).
In our culture we can recognize these signifier and realize
that they are signifying something bigger (a sign). And to imagine – this commercial did it all
without any words! Amazing!
Also, check out the "extended cut" of this commercial, and the sequel! :-)
Yes… Because cats are one of the most loving animals. That is why many households prefer to have cats as pets. This commercial moved me… I have the same feeling as you. Even if they didn't say a word, the whole story is understandable!
ReplyDeleteRose Ector