Brand Loyalty

As I was sitting at a motocross race this weekend waiting to ride, I realized that every person has a certain brand that they follow more then others. For example, if you parents drive Ford vehicles, you are more likely to drive Ford vehicles (Just an observation, don't judge me yet). As I started to think about this more, it occurred to me that this is true for most things in our lives. I have been using Colgate toothpaste for as long as I can remember, and I am still using it because it is what I know.

Each brand is different, and thus making each person take a different position, but the point of them all is the same. To have you buy their product, and not other products. It does this by degrading other products, and a long list of other propaganda techniques that we all learned in tenth grade. Each brand is designed to put each person in their own culture. If a person drives a yellow hummer (I know this is from class), they are recognized by that brand. They are in a different culture than a person who drives a blue Prius.

Each of the different brands is a different shape, color, size, ect. which leads to a discipline of the different brands. We recognize the brands by these different disciplines, and they help us to distinguish the brands. The position that each brand puts you in are against other brands, but with their's. The main purpose of branding is to sell product, and to persuade people to come to your side. Hitler used branding in the holocaust to find and kill the Jews, which we will find out later in our class.

As I was thinking about how to start this, the brands that I have started to recognize myself with have made me into the person who I am. I drive a Ford Superduty, ride Yamaha sport bikes on and off the street, and use most of the brands that are readily available to me. I have roots that are from blue caller United States, and these roots have created the person I am today, and they determinate the brands that I buy.

Aren Passenheim