Although making phone calls was the starting point for the original cell phones, they have taken leaps and bounds doing other things, with the media helping make people feel worthless without a phone, especially without a smart phone. The media does not appreciate the cell phone or smart phone for their main reasons, but for all the money they can collect by making you "need" one. For example, being in a strange or awkward situation, not many people try make it not awkward, but they just pull out their phone and pretend to text or look at their email. Imagine being the one person in a group who doesn't have a phone. What do you do? Sit and look around? No, instead you feel terrible looking around aimlessly, thinking I'm the only one without a smart phone and most likely wanting the newest iPhone possible. In this example, the subject wants the object. The object is merely a phone with games, GPS, and more on it, but the object due to what the world has made it is now a security blanket we all take around with us. We never let it leave our site. If it dies, we feel completely apart from the world. We don't actually even talk face to face with these objects, but media has made us feel more closely connected since we have begun using them more than having actual face to face interaction. Being that every image is an argument, and everyone takes a position on an image, the position most people have taken is relying on their phones for everything they need in life, every question they need answers, and every internet needed activity. The position to take in current day is this is a needed object. The signs of this object being a "necessity" in everyone's every day life is clear. Every movie or show deals with a character using their phone. But the commercials are the real social construction that brings people to need this object and find it irresistible. The commercials take things to the extreme and make the impossible seem possible. Leading the social construction of the item relayed to the public as impossible not to have. Making you believe you need to do extreme things while sending a picture to Facebook or searching the web while in the most remote location.
This commercial shows someone skydiving while taking pictures and uploading their pictures to Facebook while they are still free falling. The phone makes the sky diving all the more exciting, while sky diving itself is beyond exciting already.
http://www.youtube.com/watch?v=gq0P5HUSX6A
I couldn't agree more with this post. It is interesting how cell phones and the internet can relate to any age group, and is something that is common amongst many people. It is also interesting how in the commercial the people are so focused on their phones and how they're going to show it to the public, when they should be focusing on living in the moment and enjoying experiences at that given time, rather than messing with their phones.
ReplyDeleteThe entire time I was reading this post I was nodding my head in agreement. I myself, as I'm sure pretty much anyone that owns a cell phone has, have fallen victim to the security that we find in our phones when presented in an awkward situation. It's unbelievable to me the things that we can do with our phones these days. Being the proud owner of an iphone, I basically have a computer in my hands at all time. I can browse the internet, check my email, use the GPS if i get lost and even make a phone call! Technology is extremely advanced yet we still utilize it as a security blanket in awkward situations.
ReplyDeleteAs I was reading through this post along with every other post, I found myself guilty of all the traits described as one of those people who just "had to have an iPhone or smart phone" after their peers got one. I never found them useful or "cool" until recently and I always thought it was a waste of money and thought, "what's the point of it when I have my macbook pro?." However, having recently begun dating my boyfriend, who has an iPhone, has so greatly changed my mind and perspective on the iPhone. He is always on, emailing, texting, playing games, listening to music, etc...and always told me to switch my phone to the iPhone 4 because my old phone was in a pretty bad shape. Anyhow, I understand how commercials make it seem as the iPhone is a necessity, and a "must have" but it is a spectacular phone, so why not tell buyers that it's a phone that makes the impossible possible? I agree with how phones are not entirely even phones now but they do more than what a phone can do and I think it's a great thing to have, phone or iPhone. Any company selling a phone is going to make their phone seem wonderful and an iPhone commercial is just displaying how "adventurous" you can get with it with its many different hidden talents. It's only been 2 days for me having my new iPhone 4 and I've done wonders with it already. It still functions as a phone, just more than what a regular phone can do and I think it depends on how dependent buyers become.
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