This first trailer I watched of "The Vow" was way back in the summer when it popped up on my tumblr blog newsfeed. I'm not exactly sure how cheesy or dramatic or realistic it is but it seems to have a little bit of everything- love, drama, action, romance, and just how every love story has an issue that usually leads to a happy ending. However, this trailer did not make the movie seem so, to have a "happy ever after". The trailer starts out with the scene of which the couple, Rachel McAdams (main actress) and Channing Tatum(main actor) wed in a museum, with what seems to be friends and very spontaneous and in a museum or private area and has this very cheery happy-like piano song play in the backgroud. It then goes into a dialogue of where Tatum states, "Life's all about moments of impact and how they change our lives forever. What if one day, we couldn't remember any of them?" and low and behold, a tragic accident occurs- a semi truck strikes the back of the car of which the couple was kissing in on a dark snowy night and the trailer then shows the scene of where McAdams is in the hospital, loses her memory and thinks Tatum is her doctor, not her lover. Once Tatum realizes this and has to rebuild his wife's memory, the music suddenly changes to a dramatic song, however a continuation of the piano, happy-like song from before, and plays until the end of the trailer with a "hopeful-bittersweet-no-maybe-happy-ending tune" and lyrics that say 'everyone is in love...' (something close to that). While this shows up, the trailer has a screen question, "Can a once in a lifetime love, find a second chance?," and ends with Tatum's "vow," 'I vow to love you and no matter what challenges might carry us apart, we will always find our way back to each other' and as his monologue ends, the trailer song ends with the female singer singing "we are one..." (or something along those lines). Not only does the trailer hype up an extremely sad, bitter-sweet romantic-drama for women who are so into "chick-flicks" because the ending is unknown but easily predicted by the typical "happy ending" predictions. When the the main actors are introduced in the trailer, many more romantics are drawn in by the fact that the main actors are from the two all-time bestseller novels that were made into movies from reknowned author, Nicholas Sparks, the trailer reads "The Notebook's Rachel McAdams" and "Dear John's Channing Tatum." This moment in the trailer alone draws in captive audeinces because of previous works and successful "romances" these actors/actresses have played, they message the audience then receives, "of course it's a romantic movie worth watching, it includes great actors/actresses from previous romances" and leaves you wondering whether or not, the individuals does end up together, and the music and the sequence of the scenes really helped set that up.
Despite this however, the second trailer I just viewed, as I was wondering when the release date would be, did not deliver the same message when I watched it the second time. Everything was predictable, it was not as strong and dramatic as the first one I initially viewed and the "unique romance" was lost- they played a Taylor Swift song and the sequence of scenes was quite different. There was also a change in the initial monologue Tatum spoke and an added statement of the trailer "what if 5 years of your life disappeared?" and "inspired by true events" and more comical scenes. The song "Enchanted" includes lyrics of a typical love story and the sequence of events just makes it a typical romantic movie that has a tragic accident that deters the love of a couple and in the end, ends up together, as the sequence of scenes view Tatum helping McAdams re-live their love so she can recall him as her "husband" and the "Enchanted" song ends with "I was enchanted to meet you." Having knowing the song already, knowing the lyrics behind the song, killed the message of the movie trailer and/or the movie itself, it automatically tells of a happy ending because the lyrics of the song would continue to "I was enchanted to meet you...please don't be in love with someone else...repeat repeat..." and Swift songs are known to signify happy endings, at least that's how it was with "Letters to Juliet" and the Swift song and the trailer just gave the whole movie away. Apparently, it was a new intern of the company who made the trailer but despite that, the second trailer of "The Vow" was definitely a no go and had I saw that first, I would not be anticipating the story of the movie and just be "another typical romance novel movie". See for yourself and compare to the first one: http://youtu.be/aN68cu-NW48.
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