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A forum for Blog Community #5 of CSCL 1001 (Introduction to Cultural Studies: Rhetoric, Power, Desire; University of Minnesota, Fall 2011) -- and interested guests.

Sunday, November 20, 2011

Twas the Month Before Christmas...and Corporate's Reports Due

“His eyes, how they twinkled! His dimples how merry! His cheeks were like rosees, his nose like a cherry! His droll little mouth as drawn up like a bow, and the beard of his chin was as white as the snow.”

Now what is more romantic than that image? Saint Nicholas is indeed one of America’s most romantic figures, especially during the most romantic holiday of the year, Christmas.

The idea behind Santa is so romantic; he epitomizes equality, love, and giving. The day that every child receives a toy, despite their economic situation, family life, race, age, or location reflects justice in the most pure form. This jolly, red-clad man with a beard receives each child’s wish, packs up the reindeer, flies to each roof, slides down every chimney, and produces that child’s wish in a nice little package; it’s almost too much to bear. He creates stability and sense of hope, that each Christmas there will be joy. “A wink of his eye and a twist of his head, soon gave me to know I had nothing to dread.”

The emotions a human feels for this mysterious man completely overthrow the facts that one man cannot produce the billions of toys it would take to give every American child their wish, reindeer can’t fly, and chimneys are not built to have overweight men sliding down them. However, he is doing a good deed, making children happy, and maintaining peace throughout the world for one night, and so we completely overlook the realities at hand.

Not to be a buzz kill, but Santa Clause is in fact a romantic figure produced and replicated to maintain political and economic forces.

Santa in America was produced by corporations as the poster "child" of Christmas spirit; Christmas spirit in corporate eyes being equivalent to how many diamonds, choo-choo trains, and silk ties were sold for that quarter. The economic push behind Santa is that if a parent has enough cash to make their little kid’s dreams come true for one day, they can embody the mystery and wonder of the man in red. Each parent strives to have that adoration from their child and maintain a sense of innocence and wonder in them as long as possible.The political realities are, that if a child does not receive at least one gift from "Santa", they were bad that year and do not deserve a gift. Santa's romantic image produces joy, equality, and a warm fuzzy feeling as reflected in poems such as "T'was the Night Before Christmas". However, as much wonder and mystery he produces, Santa in America is an outlet for creating economical gaps and disappointed children on a day created for appreciating family and celebrating religious values; and away he flies "like the down of a thistle."

Now as to not kill everyone’s holiday spirit,

“Happy Christmas to all, and to all a good night!”

3 comments:

  1. What, are you saying that Santa isn't real? I guess that I had never thought about it in this way before, but now that I am it makes sense that Santa was a ploy designed by corporate America in order to sell product. He is a romantic, and at this current time he is viewed by the majority of people on this continent as a figure of someone who can and will bring joy to others.
    In a way, he is like Coca Cola- a company that used Santa in many of their different commercials and media outlets. They both will bring you joy, and they both can find a way into your house, even if you don't have the money to support what they say. (This might not have made sense, but an old coke commercial said that anyone could get a hold of one.)

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  2. I agree that Santa is used by corporations as a way to sell products. But if there is a debate as to whether Santa is more romantic or commercial, I think that Santa is way more of a romantic figure. I think that Santa Claus and the emotions he portrays is way more important and more values he portrays are way more important and memorable then when he appears in a Coca-Cola ad.

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  3. I agree with the other comments, Santa is a great salesman. He brings gifts to many and makes children happy all while making it around the globe in one night. I agree, Santa would be a more romantic figure, he makes you get that warm, ooey gooey, happy, mushy feeling your heart gets when you see a family sitting by their fireplace in their living room and Santa sitting on the roof. But then where did Santa get that bag of toys, from Target, Toys R Us or any where else your child enjoys toys. It kind of kills the magic of Christmas in my opinion people just wanting things. People have gotten so materialistic, the family I babysit for, the 3 year old, if you ask her where she's from she says, "Target" in her little voice. Too much material loving in this world.

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